Marc Cain Fashion Marketing — VR Fashion Show — 4 Characters
The pandemic eliminated live fashion shows — Marc Cain's primary vehicle for presenting new collections to buyers, press, and consumers.
The brand needed a digital alternative that would match the prestige and impact of a physical fashion show, not just a livestream of an empty runway.
We produced a VR-powered fashion show with 4 custom-designed virtual characters
digital models wearing Marc Cain's new collection in a mixed-media presentation blending real footage with VR elements. The 2-month production created a fashion show experience that couldn't exist in the physical world, turning pandemic limitations into creative opportunity. 172 sessions proved audience engagement with the innovative format.
- 01VR Character Design
4 virtual fashion models created from scratch — each with distinct personality, movement patterns, and styling that matched Marc Cain's brand DNA.
- 02Motion Capture Production
Real movement data translated to virtual characters — ensuring natural, fluid runway walks that feel authentic rather than robotic.
- 03Real + Virtual Integration
Mixed-media format blending physical set design with virtual elements — creating impossible fashion moments that generate buzz.
- 04Digital Fashion Show
Full show production distributed digitally — 172 sessions reaching buyers, press, and consumers who couldn't attend physically.
Luxury fashion during lockdown: VR production kept the brand visible when physical events were impossible.
Innovation out of necessity became a competitive advantage.
Marc Cain is a German luxury fashion brand, founded in 1973 in Bodelshausen. Known for premium women's fashion with bold patterns and vibrant colors, Marc Cain operates 300+ stores and shop-in-shops worldwide.
- VR Conception & Production
- Film Production Cooperation
- Mixed Media (Real + Virtual)
- VR Character Creation
- Production Management
2.6M TV Reach — Sandra Hunke
Partner
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.