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PrivatJet.one Branding & Website — Branding & Websites for a Private Jet Charter Portal

Client
PrivatJet.one
Industry
Aviation / Private Jet Charter
Services
Branding, Logo & Brand System, Webdesign
Channels
Website, Mobile Web
2Websites Live
655Routes
15 minResponse Time
The brief01

Private jet charter is mostly sold online either as an anonymous broker form or as an overloaded luxury site.

Customers mainly want two things: a realistic price quickly and the feeling of dealing with a serious provider. On top of that, the market is international. A German site alone is not enough, and every market has to be addressed in its own language with its own content. The task was a brand that feels premium without being aloof, and a website architecture that grows organically through search engines with routes, jets and destinations.

The idea02

We developed a clear premium brand: black, white and gold, a reduced jet emblem and a language built on speed and discretion ("Fly Private.

On Your Terms."). At the heart of both websites is the hero search form, which works like a flight search and pre-fills every request with route, date and passengers. Below that, a system of route, jet class, aircraft, destination and event pages builds visibility for hundreds of search queries, each with its own booking CTA. PrivatJet.one serves the German-speaking market, PrivateJets.one runs as an independent international version with English content.

PrivatJet.one
Gallery
PrivatJet.one
PrivatJet.one
PrivatJet.one
PrivatJet.one
PrivatJet.one
PrivatJet.one
PrivatJet.one
What we did
  1. 01
    Logo & Brand System

    Jet emblem, black/white/gold colour world, typography and tone of voice that feel premium without being aloof.

  2. 02
    Hero Search as Conversion Engine

    Request form that works like a flight search (one-way, round trip, multi-stop); every CTA on the site pre-fills route and passengers automatically.

  3. 03
    SEO Architecture

    Route, jet class, aircraft, destination and event pages as a scalable system, each with its own booking CTA.

  4. 04
    International Version

    PrivateJets.one as an independent English-language website for international customers, same brand, own content.

What mattered

In the luxury segment, speed sells more than shine.

A search form that feels like an ordinary flight search lowers the threshold for a private jet request more than any glossy image.

About the client

PrivatJet.one is a charter portal for private jet flights with a focus on departures from Germany, Austria and Switzerland. Customers enter route, date and passengers and quickly receive a personal quote from a network of certified charter operators, from very light jets to heavy jets.

Services
  • Branding
  • Logo & Brand System
  • Webdesign
  • Website-Entwicklung
  • SEO-Architektur
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