How we helped Badoo reach Gen Z on TikTok — generating 6M+ views and 35K app downloads in just 8 weeks through UGC creators and performance ads.
Was war das Problem?
Reaching Gen Z in the German market where Tinder and Bumble dominated mindshare. Traditional app store optimization wasn't enough — Badoo needed native, platform-first content that would drive actual downloads among 18-24 year olds at a measurable cost per install.
So haben wir es gelöst
We built a TikTok-first content engine with 12 UGC creators producing dating-scenario Reels — relatable "POV" stories that felt organic, not branded. Performance ads amplified top-performing organic content as Spark Ads, letting TikTok's algorithm find high-intent users. We tested 5+ creative variants per ad set and killed underperformers after 48 hours, scaling only proven winners through systematic duplication.
UGC Creator Engine
12 creators producing relatable dating-scenario POV Reels that felt organic, not branded.
Spark Ads Amplification
Top-performing organic content amplified as Spark Ads — letting TikTok's algorithm find high-intent users.
Creative Testing at Scale
5+ creative variants per ad set. Kill underperformers after 48h, scale winners by duplication.
CPI Optimization
Systematic testing drove CPI down 40-60% below average, maximizing app downloads per euro spent.
Kampagnen-Material
Lower your CPI by testing 5+ creative variants per ad set. The top performer usually costs 40-60% less than the average. Kill underperformers after 48h, scale winners by duplicating.
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