Generali Influencer Marketing
Influencer Event: 6.1M Impressions
The Generali Influencer Sport Award with Angelique Kerber and Pamela Reif — 6.1M impressions through 19 posts, 212 stories across 15 influencer channels.
何が問題だったのか？
Insurance is perceived as boring by younger demographics. Generali wanted to build brand affinity with health-conscious 25-40 year olds through sport and lifestyle — without the typical corporate insurance messaging that turns people off.
どのように解決したか
We created the Generali Influencer Sport Award — an event with tennis champion Angelique Kerber and fitness icon Pamela Reif. 15 influencer channels covered the event across 19 posts and 212 stories. The strategy: design every moment for content creation, not just presentations. Photo-ready stations, branded backdrops, and coordinated posting windows maximized reach across Instagram and Snapchat.
Celebrity Anchoring
Angelique Kerber + Pamela Reif as headline acts — combining sport credibility with social media reach.
Content-First Event Design
Every station designed as a photo/video moment. Not presentations with cameras — cameras with experiences.
Coordinated Posting Windows
15 influencer channels posting within synchronized time windows to maximize algorithmic reach.
212 Stories in One Night
19 feed posts + 212 stories across Instagram and Snapchat — content volume through orchestrated coverage.
キャンペーン素材
Influencer events work best when content creation is built into the program — not as an afterthought. Design photo moments, not just presentations.
Generali
Generali is one of the world's largest insurance companies, founded in 1831 in Trieste, Italy. With €80+ billion in premiums and operations in 50+ countries, Generali serves 65 million customers globally.
In Germany, Generali sought to connect with a younger, health-conscious audience through an innovative influencer sport award.
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